Video advertising catches people attention. First you need to figure out the way to make people watch the video. Most popular one it to offer some free information on the beggining so a person is interested to click on video and see what is this important information he or she wanted to know.
Best to put the video in Youtube as you can grow your fans crowd and stay in touch with them.
When developing video many aspects come into the play. For example what quality, what colors, what scenario is in video. A marketing ideas is important too. If all this seems confusing, contact Artis.